Author Question: Which of the following dimensions of a product market definition is(are) relevant? A) the ... (Read 60 times)

jasdeep_brar · **on:** Jun 28, 2018

Which of the following dimensions of a product market definition is(are) relevant?
A) the alternative technologies available to satisfy a particular need (technology dimension)
B) the sequence of stages along which competitors serving the market can operate (value-added system dimension)
C) the customer groups that have needs that must be served (customer segment dimension)
D) all of the answer choices
E) both the alternative technologies available to satisfy a particular need (technology dimension) and the customer groups that have needs that must be served (customer segment dimension)

Question 2

_____ represents the place that a product occupies in a particular market; it is found by measuring organizational buyers' perceptions and preferences for a product in relation to its competitors.
A) Product positioning
B) Product anchor
C) Product determinacy
D) Product segment
E) Product attribute