Author Question: A lathe manufacturer that offers a line of products in different sizes, with a range of options ... (Read 37 times)

maychende · **on:** Jun 28, 2018

A lathe manufacturer that offers a line of products in different sizes, with a range of options (such as different motor sizes) and accessories for different applications is a producer of:
A) custom-designed items.
B) services.
C) catalog items.
D) custom-built items.
E) proprietary items.

Question 2

When the buyer is purchasing a company's capability in a particular area, such as maintenance or machine repair, the customer is buying:
A) a catalog item.
B) an industrial service.
C) a custom-designed item.
D) a generic product class.
E) a specialty item.