Author Question: Concerning international strategy, a firm that concentrates manufacturing and support activities in ... (Read 108 times)

lracut11 · **on:** Jun 28, 2018

Concerning international strategy, a firm that concentrates manufacturing and support activities in one country but gives local marketing subsidiaries significant latitude in each region of the world is following which type of international strategy?
A) a country-centered strategy
B) an export-based strategy
C) a purest global strategy
D) a segmented international strategy
E) a coordinated international strategy

Question 2

The type of international strategy that concentrates as many activities as possible in one country, serves the world market from the home base, and closely coordinates those activities that must be performed near the buyer (for example, service) is referred to as:
A) a country-centered strategy.
B) an export-based strategy.
C) a purest global strategy.
D) a segmented international strategy.
E) a coordinated international strategy.