Author Question: Consider this position: If you run a pharmaceutical company with a good product to distribute in ... (Read 103 times)

saraeharris · **on:** Jun 28, 2018

Consider this position: If you run a pharmaceutical company with a good product to distribute in Japan but have no sales force to do it, find someone in Japan who also has a good product but no sales force in your country. Why not join forces to maximize contribution to each other's fixed costs? This describes the logic of:
A) a joint venture.
B) exporting.
C) franchising.
D) importing.
E) global marketing.

Question 2

In pursuing international entry options, joint ventures often constitute a feasible option because:
A) they provide the only path of entry into many foreign markets.
B) they may provide for better relationships with local organizations (for example, local authorities) and with customers.
C) they may open up market opportunities that neither party to the venture could pursue alone.
D) all of the answer choices
E) both they provide the only path of entry into many foreign markets and they may provide for better relationships with local organizations (for example, local authorities) and with customers.