Author Question: For most salespeople involved in relational selling, their success is dependent upon their ability ... (Read 110 times)

gonzo233 · **on:** Jun 28, 2018

For most salespeople involved in relational selling, their success is dependent upon their ability to create and maintain both external and internal relationships.

Indicate whether the statement is true or false

Question 2

When a business marketer decides to target only those firms with centralized buying centers, what macrolevel segmentation variable is being used?
A) Geographical location.
B) Usage rate.
C) Structure of procurement.
D) End market served.