Author Question: Bill is in the process of reviewing his accounts. Bill classified his accounts using the ... (Read 136 times)

naturalchemist · **on:** Jun 28, 2018

Bill is in the process of reviewing his accounts. Bill classified his accounts using the Single-Factor Account analysis method and is now developing his sales strategy. Bill should:
a. Spend most of his time attempting to develop B accounts into A accounts.
b. Turn over the A accounts to an account manager and begin looking for more C accounts.
c. Allocate the greatest portion of his time to the A and B accounts.
d. Allocate his time to the accounts designated as weak competitive position but high opportunity.
e. Divide his time equally among the accounts because each is as important as the other.

Question 2

The information needed for micro level segmentation in the business market can usually be drawn from available secondary sources.

Indicate whether the statement is true or false