Moments of truth are important, but do not have any long-term ...

[mynx]

Moments of truth are important, but do not have any long-term impact on the relationship between the buyer and the seller.
 
 Indicate whether the statement is true or false

Question 2

When a business marketer demonstrates special skills in managing relationships with key customers or by developing innovative strategies with alliance partners, they are trying to create:
 A) a collaborative advantage.
  B) an equal advantage.
  C) an arm's length transaction.
  D) a transactional exchange.
  E) None of the answer choices.

[shoemake]

Answer to Question 1

F

Answer to Question 2

A

[mynx]

Thanks for the timely response, appreciate it

[cdmart10]

TYSM