Author Question: As the risk associated with an organizational purchase decision increases, which of the following ... (Read 51 times)

rl · **on:** Jun 28, 2018

As the risk associated with an organizational purchase decision increases, which of the following occur?
A) The buying center becomes smaller.
B) The information search is a active and a wide variety of information sources are consulted.
C) Buying center participants invest greater effort.
D) All of the answer choices occur.
E) Both the information search is a active and a wide variety of information sources are consulted and buying center participants invest greater effort occur.

Question 2

The independent t-test for means is useful when researchers need to compare a continuous outcome measure across groups.

Indicate whether the statement is true or false