Author Question: Which of the following is accurate regarding the impact of computer technology on customer ... (Read 122 times)

karlynnae · **on:** Jun 28, 2018

Which of the following is accurate regarding the impact of computer technology on customer relationship management?
a. Buyers can place orders without the salesperson's involvement.
b. Buyers may have continuous real-time access to the selling organization.
c. Salespeople are more readily able to analyze customer information.
d. Salespeople have more timely, and perhaps expanded, access to their companies records and interactions (e.g., customer service, order fulfillment, etc,) concerning their customers.
e. All of the above are accurate.

Question 2

A common identifiable element in buying centers in all sectors of the industrial market is:
A) the chief executive officer.
B) the accounting function.
C) the purchasing function.
D) the production function.
E) the engineering function.