A business marketer becomes a preferred supplier to major customers by:
A) developing intimate knowledge of the customers operations.
B) developing a market orientation organization plan.
C) contributing unique value to a customer's business.
D) all of the answer choices.
E) both developing intimate knowledge of the customers' operations and contributing unique value to a customer's business.
Question 2
Which of the following statements is NOT true about descriptive research?
a. Descriptive studies can make specific predictions
b. Descriptive studies can determine the proportion of people who behave in a certain way
c. Descriptive studies are quite flexible in nature
d. Descriptive studies are used to describe the characteristics of certain groups
e. Descriptive studies require a clear specification of the who, what, when, where, why and how of research
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