Bond Office Products manufactures a diverse array of office supplies and serves the business market. Which of the following characteristics is (are) associated with the marketing strategy for this category of goods?
A) Personal selling is less important for supplies than it is for other categories of goods having a higher unit value, such as installations.
B) the company requires a wide variety of marketing middlemen to cover the broad and diverse market adequately.
C) Price may be critical in the marketing strategy because many office supply items are undifferentiated.
D) All of the answer choices.
E) Both personal selling is less important for supplies than it is for other categories of goods having a higher unit value, such as installations and price may be critical in the marketing strategy because many office supply items are undifferentiated.
Question 2
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