S.O.S Marketing Research Company was disappointed with the ...

[chads108]

S.O.S Marketing Research Company was disappointed with the ________, which identifies the number of respondents who complete a questionnaire compared to the number assigned, usually expressed as a percentage.
 a. contact rate
 b. response rate
 c. nonresponse rate
 d. refusal rate

Question 2

During the sales presentation, the salesperson should:
 a. present all of his or her product's features and benefits.
  b. present all the benefits his or her product can produce.
  c. present the benefits that address the buyer's needs.
  d. avoid asking the buyer any more questions.
  e. All of the above

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Answer to Question 1

b

Answer to Question 2

C