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Author Question: Fortune magazine conducts an annual survey across 10 European countries and asks respondents to rate ... (Read 55 times)

karen

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on: Jun 28, 2018
Fortune magazine conducts an annual survey across 10 European countries and asks respondents to rate consumer electronics across 15 attributes. The questions ask the consumers to rate each brands from 1=low to 100=high on quality, value, image, price, etc. This is an example of:
 a. self-report attitude measures.
 b. measuring attitude using physiological reaction.
 c. indirect technique to measure attitude.
 d. performance of objective tasks o determine attitudes.

Question 2

When engaged in sales presentation planning, a salesperson should first determine how the benefits of his/her product will benefit the prospect, and then set a specific objective.
 
 Indicate whether the statement is true or false


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jgranad15

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Reply #1 on: Jun 28, 2018
Answer to Question 1

a

Answer to Question 2

F


karen

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Reply #2 on: Jun 28, 2018
Thank you :)


jgranad15

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Reply #3 on: Jun 28, 2018
Happy to help you


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