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Author Question: Which of the following hypothetical constructs, or unobservables, are not useful in theoretical ... (Read 74 times)

olgavictoria

  • Hero Member
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on: Jun 28, 2018
Which of the following hypothetical constructs, or unobservables, are not useful in theoretical explanations because it cannot be seen or measured.
 a. aggressiveness
 b. motivation
 c. persistence
 d. All of the above can be used.

Question 2

Natalie's customers are usually interested in features that help their companies appear more high-tech while at the same time reducing costs. With respect to the purchase decision process, these prospects are driven primarily by:
 a. Physical buying motives d. Irrational buying motives
  b. Rational buying motives e. A combination of rational and emotional
  c. Emotional buying motives


kthug

  • Sr. Member
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  • Posts: 332
Reply #1 on: Jun 28, 2018
Answer to Question 1

d

Answer to Question 2

E


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