When asked what type of car she would buy, Connie waited three minutes before answering. The time lapse between the question and the answer is known as:
a. delayed response.
b. participant uncertainty.
c. deliberation.
d. response latency.
Question 2
Which of the following is not a recommendation for creating an effective customer value proposition?
a. Tell them what they want to hear d. Include key benefits likely to be most important to the particular prospect
b. Be as specific as possible e. All of the above are appropriate recommendations
c. Keep the statement simple
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