Author Question: The Top Marketing Company had problems meeting the deadline established by the client. In an attempt ... (Read 56 times)

maychende · **on:** Jun 28, 2018

The Top Marketing Company had problems meeting the deadline established by the client. In an attempt to meet the deadline, the company falsified data to satisfy the established time frame. The company:
a. was creative with their use of falsified data.
b. acted unethically.
c. did what was necessary to obtain results because the information was needed.
d. acted ethically because the bottom line is customer satisfaction.

Question 2

Good salespeople don't need to prospect.

Indicate whether the statement is true or false