Author Question: How Schmidt Pen Company should increase its sales in the following fiscal year is an example of a ... (Read 95 times)

cdr_15 · **on:** Jun 28, 2018

How Schmidt Pen Company should increase its sales in the following fiscal year is an example of a ________ problem.
a. discovery-oriented decision
b. research-oriented decision
c. strategy-oriented decision
d. marketing-oriented decision

Question 2

Suppose you are a salesperson working for a manufacturer of business machinery. While gathering precall information you learn that a prospect you're preparing to call on is actually a member of a buying team. Which of the following best represents what you should do next?
a. Identify the decision maker and focus your selling efforts on that individual.
b. Identify the purchasing agent and focus your selling efforts on that individual.
c. Identify the role of each member of the buying team and the amount of influence each exerts.
d. Create a written sales proposal and give them to your contact so that he/she can pass them out to the other buying team members.
e. Both a and b are correct because the decision maker is usually the purchasing agent.