Due to an economic downturn, Sandy Marketing Consultants had to close one of their four offices. Before taking this action, management considered the ramifications of each closure by discussing the costs and benefits on all of the people affected by their decisions. More specifically, the goal is to determine if the actions are fairly distributed across all individuals and groups affected by this decision. This is known as the ________ approach of ethical decisions.
a. utility
b. justice
c. rights
d. virtual
Question 2
Which of the following is not one of the primary criteria for qualified prospects?
a. A need for the product or service (sales offering)
b. Financial wherewithal to make a purchase
c. An important role in the purchase decision process
d. Has the prospect been a customer before
e. All of the above are primary criteria
