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Author Question: ________ involves identifying your customers by finding out as much detail as possible. This ... (Read 177 times)

jlmhmf

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on: Jun 28, 2018
________ involves identifying your customers by finding out as much detail as possible. This includes not just names, but other characteristics such as habits, preferences, and so forth.
 a. Enterprise resource planning (ERP)
 b. Decision support systems (DSS)
 c. Marketing information systems (MIS)
 d. Customer relationship management (CRM)

Question 2

When obtaining leads from lists and directories, salespeople should remember:
 a. the information may be obsolete.
  b. other salespeople have access to the same lists.
  c. many buyers do not like having their names on lists
  d. lists are more effective than directories.
  e. All of the above.


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tdewitt

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Reply #1 on: Jun 28, 2018
Answer to Question 1

d

Answer to Question 2

A


jlmhmf

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Reply #2 on: Jun 28, 2018
Correct answers!


tdewitt

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Reply #3 on: Jun 28, 2018
Great! Please up vote :D


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