Author Question: Effective managers should never question the validity of any marketing research initiative. ... (Read 68 times)

asd123 · **on:** Jun 28, 2018

Effective managers should never question the validity of any marketing research initiative.

Indicate whether the statement is true or false

Question 2

Bill is a salesperson who spends about half of his time prospecting. Bill is successful at prospecting because he as able to readily identify which prospecting activities are successful and which aren't. Bill's success at prospecting is based on his ability to:
a. stay positive.
b. keep good records.
c. evaluate results.
d. meet people.
e. do both b and c.