Burton Accessories Company sells everything from wire to beads to clasps. Fifty beads costs between 4.95 and 10.95 depending on its type. The owners of the company market their products by attending crafts shows in five states. At the craft shows, they give out free samples of their product and give each person a brochure and a mail order form. Each time customers order their products, they receive a 10 discount. This information describes Burton Accessories Company's:
a. marketing objectives.
b. promotional mix.
c. advertising campaign.
d. marketing mix.
Question 2
Leads that meet or exceed screening criteria established by the salesperson or the sales organization are called what?
a. Sales leads
b. Qualified prospects or sales prospects
c. Decision makers
d. Hot prospects
e. Certified Sales Leads (CSL)
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