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Author Question: The stickiness factor refers to messages about new products that are: a. blatantly untrue. b. ... (Read 32 times)

vHAUNG6011

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The stickiness factor refers to messages about new products that are:
 a. blatantly untrue.
 b. attention catching and memorable.
 c. exaggerated.
 d. easily forgotten.

Question 2

Which of the following statements about prospecting is untrue?
 a. An objective of strategic prospecting is to improve the salesperson's efficiency.
  b. Prospecting can be very discouraging.
  c. With respect to business-to-business selling, most salespeople will never have to prospect.
  d. Prospecting involves generating and qualifying leads.
  e. All of the above statements are accurate.



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gabrielle_lawrence

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Answer to Question 1

b

Answer to Question 2

C




vHAUNG6011

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Reply 2 on: Jun 28, 2018
YES! Correct, THANKS for helping me on my review


bbburns21

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Reply 3 on: Yesterday
:D TYSM

 

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