Author Question: Brand managers have to be especially careful when using this type of promotion because a snafu can ... (Read 111 times)

TFauchery · **on:** Jun 28, 2018

Brand managers have to be especially careful when using this type of promotion because a snafu can result in damaged relationships with customers instead of the improved relationships the promotion is intended to deliver.
a. mail-in offers
b. self-liquidating offers
c. games
d. price-off promotions

Question 2

Active listening requires both cognition and concentration.

Indicate whether the statement is true or false