The manufacturer that hosted the 2009 Dog Show makes a brand of pet shampoo for dogs. It made a special deal available only to the Chicago area, where the show occurred. Some retailers took advantage of the great deal and bought large quantities of the shampoo, then sold off the excess at a profit to other retailers in geographical areas that did not have the deal. This practice is known as:
a. forward buying.
b. diverting.
c. deslotting.
d. temporary-price-reductions.
Question 2
Which of the following is usually not an objective of strategic questioning?
a. Provoke thinking
b. Gather information
c. Generate buyer involvement
d. Gain confirmation
e. All of the above are objectives of strategy questioning
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