A small manufacturer would like to have her brand of spicy mustard Hello Yellow displayed at a local chain of grocery stores. In order to do this, she is told there is a fee for access to the slot on the shelf and for room in the distribution center. This fee is referred to in the business as a(n):
a. off-invoice allowance.
b. bill-back allowance.
c. slotting allowance.
d. SKU.
Question 2
Do you see the merits of the solution I'm proposing? is an example of which type of question?
a. Evaluative
b. Multiple-choice
c. Probing
d. Tactical
e. None of the above
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