Author Question: On a cost per thousand basis, p-mail is often more expensive than other options; why, then, is it ... (Read 97 times)

dollx · **on:** Jun 28, 2018

On a cost per thousand basis, p-mail is often more expensive than other options; why, then, is it often a better bargain?
a. discounts for multiple orders
b. more brand saturation
c. more national exposure
d. lower cost per order

Question 2

Members of the buying team will almost always have the same goals.

Indicate whether the statement is true or false