What is the first step in interpreting a multiple regression model?
a. Examine the value.
b. Examine the model R2.
c. Examine the individual statistical tests for each parameter estimate.
d. Examine the model F-test.
Question 2
In the television show Survivor, the two teams compete in the hot sun to see which team will win the chance to take an ice-cold six-pack of Coca Cola back to camp. The marketing team at Coca Cola are taking advantage of which technique?
a. audience fractionalization
b. 30-second spots
c. infomercial
d. brand placement
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