Author Question: If nine in ten households are exposed to an ad in the New Yorker magazine for a Cadillac Deville ... (Read 52 times)

magmichele12 · **on:** Jun 28, 2018

If nine in ten households are exposed to an ad in the New Yorker magazine for a Cadillac Deville (reach of 90) and they are exposed four times (frequency) to other vehicles that carried the ad in the four-week ad schedule, what is the Gross Rating Points of the Deville ad for this time frame?
a. 360
b. 90
c. 400
d. 180

Question 2

Anthony worked in retail sales while completing his college degree. After graduating, he took a job as a business-to-business salesperson. Which of the following is one of the changes he can expect?
a. His new customers will be more likely to make a purchase.
b. His new customers will be more dependent upon him for information.
c. His new customers or more likely to have multiple buying influences.
d. He is more likely to establish closer working relationships with this new customers.
e. Both c and d are correct