Author Question: The weak model of advertising argues that most advertising is not important to consumers and ... (Read 63 times)

shofmannx20 · **on:** Jun 28, 2018

The weak model of advertising argues that most advertising is not important to consumers and consumers do not learn important lessons about products from advertising.

Indicate whether the statement is true or false

Question 2

Which of the following is the most common categorization of buyers:
a. Consumers and end users
b. Business and intermediaries
c. Consumer and business
d. Government and business
e. Government and intermediaries