An estimate of the standard error for a t-test of independent means that assumes the variances of both groups are equal is the:
a. estimate of the Type I error.
b. estimate of the Type II error.
c. pooled estimate of the standard error.
d. sum of squared error.
Question 2
You receive a letter in the mail asking you to participate in a market study for a brand that is not named. As a reward for participating in the study, you are told that you will receive a basket of free gifts and you are given a sheet that lists brand name choices. After you choose your favorites from each category, you are asked to view a series of commercials. The moderator then gives you your brand preference sheet back and asks you to make your choices again. The procedure you are undergoing is an example of the:
a. Bruzzone Test method.
b. Starch Test method.
c. Ipsos-ASI NextTV Method.
d. ARS Persuasion Method.
A cross of sweet peas showing that independent assortment does not always occur
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