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Author Question: A focus group is presented with a storyboard version of a commercial for a new Chrysler van and ... (Read 190 times)

CORALGRILL2014

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on: Jun 28, 2018
A focus group is presented with a storyboard version of a commercial for a new Chrysler van and asked to share their opinions and insights. This type of research is called:
 a. metaphoric message research.
 b. quantitative message research.
 c. qualitative message research.
 d. physiological message research.

Question 2

For a salesperson, expertise is closely associated with knowledge of the market.
 
 Indicate whether the statement is true or false


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ergserg

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Reply #1 on: Jun 28, 2018
Answer to Question 1

c

Answer to Question 2

T


CORALGRILL2014

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Reply 2 on: Jun 28, 2018
Thanks for the timely response, appreciate it

amit

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Reply 3 on: Yesterday
Excellent

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