Author Question: A research technique that involves asking the interviewee a series of questions to get at the root ... (Read 114 times)

CORALGRILL2014 · **on:** Jun 28, 2018

A research technique that involves asking the interviewee a series of questions to get at the root of why that person buys certain products or brands is called:
a. advocating.
b. systematic inquiry.
c. laddering.
d. root investigating.

Question 2

Ethics refers to:
a. correct behavior.
b. right and wrong conduct of individuals and institutions of which they are a part.
c. moral conduct as determined by the government and society.
d. laws governing society.
e. All of the above are correct.