Which of the following brands is most likely to use brand image creative style to advertise its product?
a. Iron Kids bread
b. Coca Cola
c. Swiffer dustmops
d. Ab roller
Question 2
Why should salespeople cover all of their product's features and benefits with each of their customers?
a. Because their customers will want to know everything the product can do.
b. Just in case the customer has a need the salesperson has not uncovered.
c. Salespeople should avoid covering all their product's features and benefits.
d. In order to make sure their buyers understand all the things the product can do.
e. None of the above.