Author Question: Advertising that appeals to a consumer's need for tangible, physical, and concrete benefits is: a. ... (Read 26 times)

vicky · **on:** Jun 28, 2018

Advertising that appeals to a consumer's need for tangible, physical, and concrete benefits is:
a. demographically oriented.
b. functionally oriented.
c. symbolically or experientially oriented.
d. psychosocially oriented.

Question 2

Steve is a new salesperson for XYZ Computer Co and is responsible for business-to-business sales. Transferring from the engineering staff, Steve knows better than any other salesperson the technical specifications and performance statistics of the computers he sells. Unfortunately, Steve is relatively unfamiliar with how businesspeople use the computers on a day-to-day basis. Steve needs to work on his ____ knowledge.
a. Product
b. Competitor
c. Technical
d. Market and Customer
e. Company