When a researcher inserts a value for a missing value to permit ...

[bobbie]

When a researcher inserts a value for a missing value to permit data analysis, he or she is using a(n):
 a. plug value.
 b. inserted value.
 c. computed value.
 d. clone value.

Question 2

A measure of how responsive the demand for a brand is to changes in marketing variables, such as price and advertising, is called:
 a. persuasiveness.
 b. growth volume.
 c. share of market.
 d. elasticity.

[coreycathey]

Answer to Question 1

a

Answer to Question 2

d