One thing a field editor is looking for are responses that are ...

[2125004343]

One thing a field editor is looking for are responses that are logically or conceptually inconsistent.
 
 Indicate whether the statement is true or false

Question 2

Which of the following refers to the relationship between the money invested in advertising and the response, or output, of that investment in terms of revenue generated?
 a. competitive-parity method
 b. sales-to-advertising response function
 c. percentage-of-sales method
 d. accountability synthesis

[kardosa007]

Answer to Question 1

true

Answer to Question 2

b

[2125004343]

YES! Correct, THANKS for helping me on my review

[Chelseyj.hasty]

Thanks for the timely response, appreciate it