Author Question: Which of the following is likely to be covered in interviewer training programs? a. How to probe. b. ... (Read 22 times)

kwoodring · **on:** Jun 28, 2018

Which of the following is likely to be covered in interviewer training programs?
a. How to probe.
b. How to record responses.
c. How to make initial contact with the respondent and secure the interview.
d. All of these choices.

Question 2

The relationship between money invested in advertising and the response, or output, of the investment in terms of revenue generated is called the:
a. accountability perspective.
b. objective-and-task-function.
c. objective-to-sales-function.
d. sales-to-advertising-response function.