Author Question: The theory that being repeatedly exposed to a message increases the likelihood that the receiver ... (Read 119 times)

ss2343 · **on:** Jun 28, 2018

The theory that being repeatedly exposed to a message increases the likelihood that the receiver will judge the message to be true is called:
a. the truth effect.
b. the exposure condition.
c. exposure capacity.
d. selective attention.

Question 2

Personal selling is moving from relationship-based methods to transaction-based methods.

Indicate whether the statement is true or false