This topic contains a solution. Click here to go to the answer
« previous next »

Author Question: Estee Lauder advertises a new facial cream by putting free samples of the cream in a magazine. The ... (Read 158 times)

SO00

  • Hero Member
  • *****
  • Posts: 568
on: Jun 28, 2018
Estee Lauder advertises a new facial cream by putting free samples of the cream in a magazine. The extent to which a product or innovation can be used on a limited basis prior to making a full-blown commitment is referred to as its:
 a. relative advantage.
 b. compatibility.
 c. observability.
 d. trialibility.

Question 2

Which of the following is not part of the sales process model outlined in the text?
 a. Salesperson attributes
  b. Selling situation
  c. Initiating customer relationships
  d. Developing customer relationships
  e. Enhancing customer relationships


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

jaymee143

  • Sr. Member
  • ****
  • Posts: 341
Reply #1 on: Jun 28, 2018
Answer to Question 1

d

Answer to Question 2

B


SO00

  • Member
  • Posts: 568
Reply 2 on: Jun 28, 2018
Excellent

bbburns21

  • Member
  • Posts: 336
Reply 3 on: Yesterday
Thanks for the timely response, appreciate it

« previous next »
 

Did you know?

Vampire bats have a natural anticoagulant in their saliva that permits continuous bleeding after they painlessly open a wound with their incisors. This capillary blood does not cause any significant blood loss to their victims.

Did you know?

Fewer than 10% of babies are born on their exact due dates, 50% are born within 1 week of the due date, and 90% are born within 2 weeks of the date.

Did you know?

Malaria was not eliminated in the United States until 1951. The term eliminated means that no new cases arise in a country for 3 years.

Did you know?

Chronic necrotizing aspergillosis has a slowly progressive process that, unlike invasive aspergillosis, does not spread to other organ systems or the blood vessels. It most often affects middle-aged and elderly individuals, spreading to surrounding tissue in the lungs. The disease often does not respond to conventionally successful treatments, and requires individualized therapies in order to keep it from becoming life-threatening.

Did you know?

In the United States, congenital cytomegalovirus causes one child to become disabled almost every hour. CMV is the leading preventable viral cause of development disability in newborns. These disabilities include hearing or vision loss, and cerebral palsy.

Free-roaming mustangs (Utah, 2005) Free-roaming mustangs (Utah, 2005)
Main Facial Bones Main Facial Bones
Side view of the cranium and facial bones. Side view of the cranium and facial bones.
Detecting Emotions in Facial Expressions Detecting Emotions in Facial Expressions
Structures of (a) free and (b) DNA-bound forms of BamHI, with DNA shown end-on, in orange Structures of (a) free and (b) DNA-bound forms of BamHI, with DNA shown end-on, in orange
Facial landmarks Facial landmarks
Video: Non-specific disease resistance mechanisms & Skin's defense barriers

For a complete list of videos, visit our video library