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Author Question: Estee Lauder advertises a new facial cream by putting free samples of the cream in a magazine. The ... (Read 114 times)

SO00

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on: Jun 28, 2018
Estee Lauder advertises a new facial cream by putting free samples of the cream in a magazine. The extent to which a product or innovation can be used on a limited basis prior to making a full-blown commitment is referred to as its:
 a. relative advantage.
 b. compatibility.
 c. observability.
 d. trialibility.

Question 2

Which of the following is not part of the sales process model outlined in the text?
 a. Salesperson attributes
  b. Selling situation
  c. Initiating customer relationships
  d. Developing customer relationships
  e. Enhancing customer relationships


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jaymee143

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Reply #1 on: Jun 28, 2018
Answer to Question 1

d

Answer to Question 2

B


SO00

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Reply 2 on: Jun 28, 2018
Great answer, keep it coming :)

upturnedfurball

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Reply 3 on: Yesterday
Excellent

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