Author Question: A consumer participating in a marketing focus group is given the category of office supply stores ... (Read 13 times)

tingc95 · **on:** Jun 28, 2018

A consumer participating in a marketing focus group is given the category of office supply stores and then asked What brand name comes to mind when you think of this category? Nine out of ten of the consumers say Office Max. In this study, Office Max has the greatest:
a. sales.
b. competence in the consumers' mind.
c. top-of-mind awareness.
d. level of sophistication.

Question 2

According to the text, in considering the responsibility for revenue production, salespeople usually feel the brunt of the pressure along with:
a. the firm's stockholders.
b. the firm's production staff.
c. the firm's management staff.
d. the firm's financial staff.
e. the customer service supervisor.