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Author Question: A classic article on personal selling published by the Harvard Business Review in 1947 called for ... (Read 123 times)

Zulu123

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on: Jun 28, 2018
A classic article on personal selling published by the Harvard Business Review in 1947 called for salespeople to increase the effectiveness of their sales efforts by:
 a. using high-pressure sales techniques.
  b. offering buyers incentives to use their products.
  c. improving their professional demeanor.
  d. using canned sales presentations.
  e. concentrating on high-volume customers.

Question 2

Which type of rating scale has an equal number of positive and negative categories with a neutral point or point of indifference?
 a. symmetric
 b. multi-attribute
 c. unbalanced
 d. balanced


srodz

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Reply #1 on: Jun 28, 2018
Answer to Question 1

C

Answer to Question 2

d


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