« previous next »

Author Question: A classic article on personal selling published by the Harvard Business Review in 1947 called for ... (Read 141 times)

Zulu123

  • Hero Member
  • *****
  • Posts: 525
on: Jun 28, 2018
A classic article on personal selling published by the Harvard Business Review in 1947 called for salespeople to increase the effectiveness of their sales efforts by:
 a. using high-pressure sales techniques.
  b. offering buyers incentives to use their products.
  c. improving their professional demeanor.
  d. using canned sales presentations.
  e. concentrating on high-volume customers.

Question 2

Which type of rating scale has an equal number of positive and negative categories with a neutral point or point of indifference?
 a. symmetric
 b. multi-attribute
 c. unbalanced
 d. balanced


srodz

  • Sr. Member
  • ****
  • Posts: 333
Reply #1 on: Jun 28, 2018
Answer to Question 1

C

Answer to Question 2

d


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
« previous next »
 

Did you know?

Nearly 31 million adults in America have a total cholesterol level that is more than 240 mg per dL.

Did you know?

It is believed that humans initially contracted crabs from gorillas about 3 million years ago from either sleeping in gorilla nests or eating the apes.

Did you know?

Your chance of developing a kidney stone is 1 in 10. In recent years, approximately 3.7 million people in the United States were diagnosed with a kidney disease.

Did you know?

Glaucoma is a leading cause of blindness. As of yet, there is no cure. Everyone is at risk, and there may be no warning signs. It is six to eight times more common in African Americans than in whites. The best and most effective way to detect glaucoma is to receive a dilated eye examination.

Did you know?

The average person is easily confused by the terms pharmaceutics and pharmacology, thinking they are one and the same. Whereas pharmaceutics is the science of preparing and dispensing drugs (otherwise known as the science of pharmacy), pharmacology is the study of medications.

Operator using personal protection equipment. Operator using personal protection equipment.
Cutaway Drawing of Tholos, The So-called Treasury of Atreus Cutaway Drawing of Tholos, The So-called Treasury of Atreus
Legal Environment of Business: Online Commerce, Ethics, and Global Issues (Cheeseman) Legal Environment of Business: Online Commerce, Ethics, and Global Issues (Cheeseman)
BPA Article BPA Article
A thin cleft, called the synapse, separates one cell from another. A thin cleft, called the synapse, separates one cell from another.
Business Math Question Business Math Question
Video: Prone Position

For a complete list of videos, visit our video library