Author Question: Any measure of attitudes that asks respondents about a single concept in isolation is known as a(n): ... (Read 85 times)

big1devin · **on:** Jun 28, 2018

Any measure of attitudes that asks respondents about a single concept in isolation is known as a(n):
a. index rating scale.
b. unbalanced rating scale.
c. monadic rating scale.
d. primary rating scale.

Question 2

The National Advertising Review Council (NARC) consists of which of the following three review units?
a. FTC, NAD, and NARB
b. CARU, NACC, and NARB
c. AAAA, CARU, and NAD
d. CARU, NAD, and NARB