In the absence of other cues:
a. many buyers interpret low prices as signals of high-quality products.
b. price offers no clue of a product's quality to prospective purchasers.
c. price is an important indicator of product quality to consumers.
d. the relationship between price and quality holds true only in declining economies.
Question 2
Which type of task presents the respondent with several product concepts and requires him or her to arrange the objects into piles or classify the product concepts?
a. conceptualization
b. rating
c. sorting
d. ranking
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