Author Question: According to the PIMS project findings, the two most important factors influencing profitability ... (Read 74 times)

rosent76

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According to the PIMS project findings, the two most important factors influencing profitability are:
 a. sales cost and market demand.
 b. product quality and market share.
 c. profit margin and market share.
 d. profit maximization and competition.

Question 2

If a consumer is asked how strong their attitude is toward a brand, they are being asked to perform a rating task.
 
 Indicate whether the statement is true or false



wtf444

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Answer to Question 1

b

Answer to Question 2

true



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wtf444

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