Triumph Cycles launched their new series of BMX cycles in July. Point-of-sales promotions, fliers, TV ads, radio announcements, contests, online advertising, and biker-testimonials on billboards were the various methods used to promote the new bikes. Triumph has been running these ads regularly and plan to continue with the promotion till December this year. This is called a(n):
a. special promotion.
b. reminder advertising.
c. advertising campaign.
d. advertisement series.
Question 2
Which of the following represents the process of identifying scale devices that correspond to properties of a concept involved in a research project?
a. conceptualization
b. operationalization
c. measurement
d. correspondence analysis
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