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Author Question: Some firms develop their own events rather than sponsoring existing events. This is called a(n) ... (Read 16 times)

cnetterville

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on: Jun 28, 2018
Some firms develop their own events rather than sponsoring existing events. This is called a(n) ________ event.
 a. complementary
 b. customized
 c. ambush
 d. cause-related

Question 2

A firm's promotional strategy includes all of the following except:
 a. publicity.
 b. personal selling.
 c. advertising.
 d. noise.


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joshbk44

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Reply #1 on: Jun 28, 2018
Answer to Question 1

b

Answer to Question 2

d


cnetterville

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Reply 2 on: Jun 28, 2018
Great answer, keep it coming :)

Sarahjh

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Reply 3 on: Yesterday
YES! Correct, THANKS for helping me on my review

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