An experiment that investigates the interaction of two or more independent variables on a single dependent variable is called a(n):
a. interactive design.
b. factorial design.
c. nonstandard design.
d. instrumental design.
Question 2
Cause-related marketing can benefit a corporation in all the following ways EXCEPT:
a. enhance corporate or brand image.
b. reach new market segments.
c. broaden a customer base.
d. eliminate customer cynicism.