Author Question: If engine oil company Quaker State decides to sponsor NASCAR's Winston Cup race, Quaker State is ... (Read 82 times)

Awilson837 · **on:** Jun 28, 2018

If engine oil company Quaker State decides to sponsor NASCAR's Winston Cup race, Quaker State is utilizing:
a. event sponsorship.
b. cause-related marketing.
c. proactive MPR.
d. reactive MPR.

Question 2

Ample Computers decided to revise their marketing strategy to use various channels available in the market. Apart from exclusive dealerships, Ample computers are now sold through telemarketing, online stores, multibrand retailers, and tele-shopping channels. This is an example of:
a. reverse marketing channels.
b. home marketing.
c. dual distribution.
d. scrambled merchandising.