Author Question: It is usually necessary to use three or four cities when test-marketing in the United States. ... (Read 52 times)

shofmannx20 · **on:** Jun 28, 2018

It is usually necessary to use three or four cities when test-marketing in the United States.

Indicate whether the statement is true or false

Question 2

Which of the following is not one of the reasons why television advertising is less effective and cost-efficient as it once was?
a. Audience fragmentation.
b. The availability of many alternative entertainment options.
c. More TV viewing due to Americans' inactive lifestyle.
d. Other communication tools are often superior.