A buyer-seller relationship evolves to the second level when:
a. the focus is on price and other financial incentives.
b. the relationship is personalized through social interaction.
c. the relationship transforms structurally into an interdependent partnership.
d. data from the initial purchase helps determine the chance of a repeat sale.
Question 2
Which type of effect occurs when an initial measurement alerts or primes subjects in a way that affects their response to the experimental treatments?
a. history
b. testing
c. maturation
d. instrumental
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